A Fairer Coffee Trade
In specialty coffee we believe that producers take enormous pride in the work that they do. We know this from our farm visits. We taste this in their offerings. We reciprocate that pride with our ongoing support in purchasing and honouring the price they set, which is higher than the commodity price of coffee.
There are many ways to practice fair, and even fairer trade, beyond the label of Fair Trade. We believe our ongoing relationship with producers is more viable for the farmer, more sustainable for the industry, and fairer than handout schemes.